Last year for Christmas they sold a holiday pack using a "pay-what-you-want" model, which resulted in them selling 85,000 copies raising $70k which they then donated all of to Wikipedia. This year they are at it again with their 12 days of Holiday Bullshit, where people could pay $12 to get a gift sent to you each day for 12 days.
They sold 100,000 sets in under 7 hours, making $1.2 million.
I was able to get in on this years holiday madness, read on for what CAH sent me on day 1 and 2!
Apparently these started arriving on peoples doorsteps on Monday, but mine arrived on 10 December (Tuesday) along with day 2. Odder still is that my brother in law received his Day 2 yesterday but not his Day 1. Seems about right. So what'd we get??
Day 1 envelope - partridge in a pear tree? |
Clever envelope with some nice shitty hand drawn art. Like the egg on the ground, and the colored christmas lights around the border are a nice touch. But whats inside?
The "Conspicuous Consumption" Pack |
Fun Fact: After you buy the thing you want, you will want something else. |
About half of the cards that came with it. |
Day 2 envelope - two turtle doves |
Da Fuq? |
Well, jokes on me I guess but is setting the bar to be one of the more interesting countdowns I've participated in. Hopefully day 3 arrives today so I can eagerly rip into it and probably get a grown man slapping a turd against my face. Or something.
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